Google SEO 2023: Complete SEO Beginner’s Guide

We’ve covered a variety of methods, from the basic RANK function to more advanced techniques involving multiple criteria and dynamic rankings. By combining these tools, you can tailor your approach to fit any data set or specific requirements you might encounter. It certainly isn’t as fun as creating content or getting backlinks, but technical SEO is still important. Best of all, it’s completely within your control, so spending a little time here can often produce big results. With all that in mind, you should be optimizing each individual page and piece of content for selected, well-researched keywords.

What does an optimized Google Business Profile look like?

• There are two big problems that happen when you have duplicate content.
• In my tests, it truly lives up to its claim of near-instant updates—something you rarely find among bigger tools.
• New apps without historical ranking data and a reference point find it especially difficult.
• Following this rule establishes credibility and trust with both users and search engines.

Similar to our title tag findings, most pages in Google’s results have a matching keyword in the page’s H1 tag. Sure enough, we found that most title tags on the first page of Google contain all or part of the keyword that they rank for. Many SEO experts agree that getting multiple backlinks from the same domain has diminishing returns. And because the top 10 results tend to load relatively quickly, they don’t appear to be impacted by Google’s various speed updates. We used Alexa’s domain speed to analyze the median load time of 1 million domains from our data set.

Starting with the Basics: The RANK Function

Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience. Add multimedia elements such as images, videos, and infographics to enhance comprehension and engagement. Make sure you optimize your images by adding appropriate alt text, naming the image files correctly, etc. The first step is keyword research, which involves identifying relevant keywords that have the potential to drive traffic to your website. With Rank Math PRO’s Search Intent Feature, you can easily align your content with the correct search intent. The Show Intent button beside your primary keyword instantly displays its intent, helping you optimize effectively.

I think either way is fine, but I really do think its an important step to plan what keywords people might use to find your site. For this one keyword, I get a few hundred visitors each month. The article itself got 859 visitors from Search Engines in the past 30 days.

AI content writers can generate articles in minutes, but unedited, this often results in a low-quality article. It will likely have generic content or plagiarized content, all of which can hurt your rankings. Your content should assert to both search engines and visitors that you are a reliable expert on the topics related to your keywords. While meta descriptions don’t have a direct impact on rankings, they should work closely with your title tags.

ASO competitive analysis focuses on dissecting the apps we’ll directly compete with for the best ranking positions or featured sections on Google Play. Increasing organic visibility is always a zero-sum game, meaning our gains are always related to others’ losses. ASO competitive analysis means taking top competitors from our market research and taking a closer look at them. App Radar provides various tools to run category-level ASO research. For example, Metadata Benchmarks include detailed information on apps from a specific category, including statistical analysis of textual descriptions and color breakdown of icons. App title significantly impacts tap-through (the likelihood of tapping a search result) and conversion rates.

That will often get you to the top of most local search results. National or international businesses, however, often need to aim higher. A domain authority in the range will set you up for success here, although higher is always better. One of Google’s primary ranking factors is the recency of your content.

More often than not, a title similar to what’s already ranking on page one is the way to go. Maybe you’re already ranking sort of high and want to rank higher. Check out my guide packed full of actionable SEO tips to increase your rankings. I SEO Anomaly hope you enjoyed my step-by-step guide to ranking higher in Google. So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. We may not be able to confirm that Google uses click-through rate as a direct ranking factor.